Seems car companies are going to be a huge part of our viewing pleasure this upcoming super bowl. To let you in on a secret I barley know the names of the quarter backs and honestly can’t tell you which team what’s his name plays for. So this article is brought to you from a guy that watches the super bowl for the advertisement, comradely among friends and the Buffalo wings.
For the last month on many automotive sites I have gotten the feeling that the Super Bowl isn’t’ quite the advertising giant it used to be. It started about a month ago when VW started showing little “teasers” of what we could expect from their advertising miracle workers in the way of Super Bowl ads. Then GM jumped in, then Suzuki, then Hyundai, then Acura and so on. I only vaguely remember one car advert from last year and that was in the second half when Audi showed us a nanny state government ticketing everything except the TDi powered Audi A3, or something along those lines.
The truly curious thing to me is that all auto giants have started the same trend in showing teasers or even an entire upcoming model or concept car a month or even a year before some of the world’s largest auto shows, where traditionally that is where you found out what your next dream car was going to be. Now it seems, perhaps with the internet or the amount of cameras we all have on our persons at any given time car companies can’t seem to catch a break on keeping things a secret so they simply let us know what they are up to, then when the grand unveiling happens the rest of the people that are not glued to their computers soaking up the stuff, then they find out and say “oooooo aaahhhhh”.
For people like me though that watch the Super Bowl for other reasons than watching a bunch of guys tackle each other, then stand around and talk, then clap their hands and try at getting the ball past the imaginary line so they can continue on their quest for a goal. The car commercials are where it’s at, that is the value of entertainment I take from the game, and now even the car companies are trying to take that from me. I’ll be honest with you I have fought myself on clicking each and every one of the links I have run across trying desperately to tell the little boy in me not to spoil his meal with the sweet temptation of having my dessert first! Oh how I love the whit of the car companies trying to steel my heart with their shining metal objects of lust.
I have prevailed and I have won my battle and I WILL be surprised this upcoming Super Bowl whatever number it is.
So while eating your wings, drinking your beers and arm chair quarterbacking enjoy the cleverness of the car advertising, because from what I have read there are going to be some fantastic ads this year.
And go Giants, I think.
Friday, February 3, 2012
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